Today is yet another intense day filled with heat in the air and energy in the bodies. It is supposed to be vacation period, but these boys are running, all focused on different aspects of the brand. The gym is slowly taking its shape. The fashion collection has been ready for a few weeks, and its slowly making its entrance into the streets. The boys wear the proudly and the ladies look great in the shirts as well! Today we have received our product photographs that look pixel perfect. It’s great to see all the stitching turned into our ideas into a stylish originals collection. I can feel it around me that it makes people proud to wear a shirt, powered by a lifestyle vision that is motivational for many. The boys have decided before to turn the world upside down this summer. We make steady progress, even in 36 degrees. Walk with us!